2 jobs found in District of Columbia on VeganWork.com

Position Objective: To generate media coverage of PETA's campaigns   Primary Responsibilities and Duties: • Prepare and service news releases for PETA campaigns • Independently pitch PETA campaigns and events to the media • Prepare and manage news releases for PETA's foreign affiliates • Prepare and send mailings to the media on specific issues and campaigns • Monitor severe weather and natural disasters nationwide (e.g., fires, floods, hurricanes, and tornadoes) and prepare and service news releases regarding the safeguarding of companion animals during such events • Develop target lists for issue and campaign coverage • Develop new pitch ideas and ways to revamp news releases and pitches in order to increase media coverage of PETA campaigns • Pitch campaigner profiles and interviews to TV and radio talk shows, features editors, and weekly papers • Keep informed about local and national news stories and track those that are relevant to PETA's campaigns • Assist campaigners with various duties relating to media coverage • Perform any other duties assigned by the supervisor   Qualifications: • Degree in a related field or equivalent experience • Professional writing experience, including newspaper or magazine writing experience • Knowledge of public relations and the media industry, a plus • Demonstrated thorough knowledge of animal rights issues and campaigns • Proven ability to deal with a variety of people in a professional manner • Demonstrated ability to work on multiple projects simultaneously • Proven ability to take initiative and follow through • Demonstrated ability to make sound judgments and work independently • Proven exceptional written and verbal communication skills • Proven excellent organizational skills • Proven ability to work well under pressure and meet tight deadlines • Professional appearance and adherence to a healthy vegan lifestyle • Support for PETA's philosophy and the ability to professionally advocate PETA's positions on issues • Commitment to the objectives of the organization

Position Objective: To obtain free and paid placement of PETA public service announcements (PSAs) and advertisements for billboards, print media, TV, radio, and online media   Primary Responsibilities and Duties: • Develop new pitch ideas and revamp pitches in order to increase free or reduced-rate placement of PSAs and ads • Develop and implement strategies for generating PSA and ad placement • Develop and maintain relationships with sales representatives and PSA directors to negotiate free or reduced-rate placements • Determine the effectiveness of PSA pitches and make recommendations based on these determinations • Ensure proper timing of PSA pitches in order to avoid conflicts with other media calendar items • Develop and maintain all records of PSA and ad placements • Perform any other duties assigned by the supervisor   Qualifications: • Degree in a related field or equivalent experience • Three years of marketing or advertising experience • Demonstrated knowledge of the advertising industry • Demonstrated knowledge of animal rights issues and PETA campaigns • Proven ability to negotiate pricing with advertising representatives • Proven excellent project-management, strategic-thinking, and analytical skills • Proven exceptional verbal communication skills and exceptional writing and editing abilities • Demonstrated ability to take initiative and follow through • Proven ability to make sound judgments and work both independently and as part of a team • Proven excellent organizational skills and attention to detail • Proven ability to work well under pressure, meet deadlines, and keep track of numerous projects simultaneously • Demonstrated problem-solving skills, with a consistent pattern of proactively suggesting solutions • Support for PETA's philosophy and the ability to professionally advocate PETA's positions on issues • Commitment to the objectives of the organization