Social Media Manager

  • T. Colin Campbell Center for Nutrition Studies
  • Jan 10, 2022
Full time Customer Service Marketing-PR-Advertising

Job Description

Are you passionate about whole food, plant-based nutrition and lifestyles?  Do you love all things social media?  Are you eager to make a positive impact on the world?  If so, you may be a great fit as Social Media Manager for the T. Colin Campbell Center for Nutrition Studies (CNS).  This position is perfect for a team player who can take our social media presence to the next level and beyond.

This is a remote position within a fully remote team.  Candidates must reside within the continental United States.  Our Social Media Manager will be working closely with our content development team and department directors to create an engaging and large-scale social media presence for the T. Colin Campbell Center for Nutrition Studies that includes but is not limited to managing all CNS social media channels, seeking out new social media avenues, and connecting with current community members and potential customers. 

We are looking for an enthusiastic, friendly, highly skilled, and organized team player with innovative ideas, lots of creativity, and significant experience to join the CNS staff.  CNS is committed to building a culturally diverse work environment and social media presence.  Minority candidates are strongly encouraged to apply.  Applicants should address how they plan to further cultural diversity in CNS’s social media presence in their cover letter.

Terms of Employment: Depending on the applicant, either Part-time (10-15 hours/week), FLSA Non-Exempt or Full-time, FLSA Exempt

Benefits Eligible: Depending on Terms of Employment

Immediate Supervisor: CEO

Position Overview: 

The Social Media Manager is responsible for positioning CNS as the original plant-based research authority across all social media platforms and managing the voice and image of the organization to build brand awareness and trust among current community members and reach new community members.  The Social Media Manager uses timelines and content schedules to create a consistent flow of new content for community interaction while analyzing, managing and changing schedules where necessary to optimize visits and grow CNS’s online presence.

Essential Functions: 

  • Stay abreast of new developments and opportunities in the industry
  • Be the first point of contact for online fans and followers, thus engaging and developing loyalty with the online community
  • Manage the online voice of an organization to build awareness
  • Implement the social media content plan
  • Manage Instagram / YouTube / Facebook / Twitter / Linkedin / Pinterest and other relevant social accounts
  • Grow CNS’s online community using various metrics to find growth opportunities
  • Keep current online community members engaged and relay their comments to the departments as applicable
  • Maintain close contact with all departments to stay current on new programs and services
  • Ensure brand consistency across all social platforms
  • Grow the organization’s presence in marginalized and minority communities to ensure members of these communities see themselves in our posts and ads
  • Research emerging social media platforms and determine their effectiveness for our message and precedence online
  • Optimize content following current SEO best practices
  • Work as part of a team to develop large social media campaigns
  • Analyze and report appropriate social media statistics to content developers to determine the success of social media efforts
  • Advice content developers on trends and new ideas for content
  • Manage social media communications
  • Special projects as assigned.

Qualifications/Skills/Abilities:

  • Experience managing social media platforms
  • SEO optimization knowledge and experience
  • PPC knowledge is a plus
  • Experience with Facebook, Instagram, LinkedIn, Twitter, Pinterest, and YouTube is essential
  • Experience with TikTok is a plus
  • Knowledge of Sprout Social or similar programs to manage online postings on different platforms
  • Proficient in Google Analytics
  • Knowledge of marketing trends and techniques
  • Superb time management skills
  • Experience working with Influencers / Ambassadors
  • Experience with digital ad creation
  • Experience in the plant-based world
  • Effective communicator with the ability to present ideas clearly, energetically, and passionately to individuals, groups, media, etc.
  • Strong written and oral skills
  • Demonstrable experience in listening, collaborating, and working closely with colleagues

About the Center:

The T. Colin Campbell Center for Nutrition Studies (CNS) is a 501(c)3 nonprofit organization committed to increasing awareness of the extraordinary impact that food has on the health of our bodies, our communities, and our planet.  Through science-based education, service, and advocacy, we seek to inspire and connect all people, providing practical solutions to enable a healthier life, more equitable communities, and a sustainable world.

Area of Focus

Food, Nutrition and Health, Environment

Veg Type

Vegan

Job Level

Professional

Remote Position?

Yes