Celebrity Online Content Specialist

  • PETA Foundation
  • Sep 29, 2021
Full time Marketing-PR-Advertising Writing-Editing-Publishing

Job Description

Position Objective:

Maximize the reach of PETA’s celebrity campaign launches – and manage other celebrity marketing efforts focused on fresh, exciting online content and press-worthy advertising.


Position Responsibilities and Duties:

  • Draft dynamic celebrity campaign features and blogs, as well as other short creative items, such as video scripts, statements for press and more
  • Liaise between Communications, Production and Marketing Departments to ensure goals are being taken into consideration for all celebrity campaigns and weigh in on content ideas for celebrities
  • Research celebrities and ad/design firms for potential partnerships and identify outreach and promotion opportunities, discuss new and upcoming campaigns, and plan content
  • Report on and analyze celebrity campaign success and make recommendations to improve campaign reach and impact
  • Stay up-to-date with all celebrity-related news, events, important dates (birthdays, new shows and movies, anniversaries) and award shows (e.g. Grammys, Oscars, etc.) and strategize fresh, interesting content promotion opportunities around breaking news and milestones
  • Perform any other duties assigned by the supervisor


Qualifications and Requirements:

  • College degree in a related field or equivalent experience
  • Minimum of two years of experience in online marketing with a focus on creative writing
  • Demonstrated knowledge of and interest in celebrity culture, including social media influencers (should be able to name your favorite YouTube creators)
  • Proven interest in and strong working knowledge of social media (should have tons of experience scrolling and posting on Snapchat, Instagram, Twitter and Facebook)
  • Experience creating content that has a point of view and demonstrates knowledge of current trends
  • Demonstrated excellent writing skills and the ability to nail a specific voice
  • Demonstrated ability to think and strategize creatively
  • Extensive knowledge of animal rights issues and PETA campaigns
  • Excellent organizational skills and attention to detail
  • Self-starter with a proven ability to work both independently and as part of a team
  • Support for PETA's philosophy and the ability to professionally advocate PETA's positions on issues
  • Naturally, you'd need to be committed to the objectives of the organization, and living a vegan lifestyle would be a part of this.
  • This position requires proof of the COVID-19 full vaccination
  • Commitment to the objectives of the organization

Area of Focus

Animal Rights

Veg Type


Job Level


Remote Position?