Position Objective:
Maximize the reach of PETA’s celebrity campaign launches – and manage other celebrity marketing efforts focused on fresh, exciting online content and press-worthy advertising.
Position Responsibilities and Duties:
- Draft dynamic celebrity campaign features and blogs, as well as other short creative items, such as video scripts, statements for press and more
- Liaise between Communications, Production and Marketing Departments to ensure goals are being taken into consideration for all celebrity campaigns and weigh in on content ideas for celebrities
- Research celebrities and ad/design firms for potential partnerships and identify outreach and promotion opportunities, discuss new and upcoming campaigns, and plan content
- Report on and analyze celebrity campaign success and make recommendations to improve campaign reach and impact
- Stay up-to-date with all celebrity-related news, events, important dates (birthdays, new shows and movies, anniversaries) and award shows (e.g. Grammys, Oscars, etc.) and strategize fresh, interesting content promotion opportunities around breaking news and milestones
- Perform any other duties assigned by the supervisor
Qualifications and Requirements:
- College degree in a related field or equivalent experience
- Minimum of two years of experience in online marketing with a focus on creative writing
- Demonstrated knowledge of and interest in celebrity culture, including social media influencers (should be able to name your favorite YouTube creators)
- Proven interest in and strong working knowledge of social media (should have tons of experience scrolling and posting on Snapchat, Instagram, Twitter and Facebook)
- Experience creating content that has a point of view and demonstrates knowledge of current trends
- Demonstrated excellent writing skills and the ability to nail a specific voice
- Demonstrated ability to think and strategize creatively
- Extensive knowledge of animal rights issues and PETA campaigns
- Excellent organizational skills and attention to detail
- Self-starter with a proven ability to work both independently and as part of a team
- Support for PETA's philosophy and the ability to professionally advocate PETA's positions on issues
- Naturally, you'd need to be committed to the objectives of the organization, and living a vegan lifestyle would be a part of this.
- This position requires proof of the COVID-19 full vaccination
- Commitment to the objectives of the organization