Social Media Content Producer

  • PETA Foundation
  • Los Angeles, CA, USA
  • Apr 29, 2019
Full time Marketing-PR-Advertising

Job Description

Your Mission:

PETA is seeking a social media content producer to contribute to our growing social media presence across a variety of platforms, including but not limited to Twitter, and Facebook, Instagram. PETA is the most engaged-with charity on social media and reaches more than 100 million people each month just through our Facebook pages.


What Your Day Will Look Like:

• You will work with others on PETA's awarding-winning social media team to create compelling content—both words and imagery—for PETA's various social-media sites. Content must be emotionally evocative and tell a story with minimal words and well-designed images.

• Part of your day will be spent brainstorming with others to find ways to promote content effectively while meeting the goals of other departments (this takes some serious skill!) and advising on how to optimize online content for social media. Pretty much everything (as in animals' welfare) rides on how well our posts perform, so you will track and analyze the success of posts and tweets as well as overall engagement and growth.

• Keeping our content fresh and trending is critical. You'll be expected to research current trends in social media, staying on top of things like the latest Internet obsession, and apply that knowledge to PETA's efforts.

• Since social-media success depends on acting in real time, we post when the moment strikes (and on some occasions, the moment is 9 p.m. on Saturday night). You’ll also need to be available on some holidays and weekends to post urgent breaking news.

• You'll work with various departments within the organization to make sure everything you are posting is engaging, factually accurate, and emotionally compelling

• You'll also be expected to perform any other duties assigned by the supervisor.


How to Land This Position:

• To start things off, you must have experience creating content for social media pages with proven success in fostering engagement. (Posting pics of you and your friends on Facebook or tweeting about what you had for dinner does not count. This is not a "do what you normally do on Facebook" position.)

• Social media relies heavily on visual impact. A keen eye for compelling content and Photoshop skills are a must. (Feel free to provide us with a link to some of your work to help you get noticed.)

• On social media, you have about three seconds to grab someone's attention, so every detail counts, even the punctuation! We need top-notch writers. Tip: Perfectly presented application materials will go a long way.

• Exceptional organizational skills and attention to detail will help you keep everything on track, so résumés with grammar or other errors will be rejected. Sorry, but we can't risk it.

• The content on our social-media pages often reaches more people than any of our other online channels. Creating content for these pages is a HUGE responsibility, and you must be confident and ready to take it on while being open to feedback on how to improve. (Yes, we want it all.)

• You'll be working quickly and navigating a large organization with many goals. We need a self-starter with the proven ability to work both independently and as part of a team.

• If you know about PETA, you know that we always have A LOT going on at once! You must have the proven ability to prioritize work, handle multiple tasks, work well under pressure, and meet deadlines.

• Many people think they thrive under pressure. This position has no shortage of tight deadlines, so you must really be able to crank out high-quality work within short timeframes.

• You'll be responsible for getting our message out to the mainstream audience, so you must know PETA campaigns and animal rights issues inside and out.

• You must support PETA's philosophy and have the ability to advocate our positions on issues professionally.

• Naturally, you should be committed to the objectives of the organization, and following a vegan lifestyle would be a part of this.


Area of Focus

Animal Rights

Veg Type


Job Level


Remote Position?