Associate Director of Youth Marketing

  • PETA Foundation
  • Los Angeles, CA, USA
  • May 09, 2018
Full time Marketing-PR-Advertising

Job Description

Position Objective:

This new position will lead PETA’s online efforts to reach and engage with members of Gen-Z with our peta2 program. peta2 is the world’s largest animal rights group in the world with millions of members and supporters.


Primary Responsibilities and Duties:

  • Oversee and develop the youth marketing division staff members and oversee their work
  • Lead peta2’s social media (including, but not limited to our efforts on Facebook, Twitter, Instagram, Snapchat, live coverage, and message apps) and content marketing strategies in our efforts to reach more young people with our animal rights message
  • Lead peta2’s efforts on technological initiatives such as sticker apps, mobile app updates, and the use of augmented reality
  • Help with peta2’s social influencer partnerships, especially by leading the development of creative partnership and video ideas.
  • Review peta2 website and social media content with an eye for compelling content that supports our goals and campaign priorities
  • Oversee the tracking, analysis, and reporting of peta2 online goals and make changes in strategy accordingly
  • Perform any other duties assigned by the supervisor



  • College degree in a related field
  • Minimum of seven years of marketing experience
  • Minimum of five years of management experience
  • Strong working knowledge of complex marketing concepts and strategies
  • Strong working knowledge of youth culture and social media
  • Thorough knowledge of animal rights issues and PETA campaigns
  • Proven excellent written and verbal communication skills
  • Proven exceptional analytical, organizational, and research skills
  • Proven excellent interpersonal and relationship-building skills
  • Professional appearance and adherence to a healthy vegan lifestyle
  • Proven strong leadership skills, strategic-thinking skills, and long-term vision
  • Self-motivation and the ability to focus on both team and individual goals and objectives
  • Commitment to the objectives of the organization

Area of Focus

Animal Rights

Veg Type


Job Level


Remote Position?