7 Marketing-PR-Advertising jobs

Position Objective: To maximize media coverage for PETA's campaigns   Primary Responsibilities and Duties: • Guide the Communications Department staff in various duties relating to the media, including media lists, press plans, writing news releases, and interactions with news media • Independently pitch PETA campaigns and events to the media • Develop different angles with which to approach local and national bloggers, reporters, and other media • Keep informed of PETA's campaigns and generate media coverage for serious pitches, events, ads, staff profiles, victories, investigations, and more • Keep informed of local and national columnists at papers, magazines, wires, and websites • Develop and maintain relationships with members of the media and select online reporters and maintain PETA's list of national media contacts • Write and edit advisories, pitches, and news releases • Work with senior PETA staff to create pitch plans • Represent the organization to the media • Perform any other duties assigned by the supervisor   Qualifications: • Degree in a related field or equivalent experience • Minimum of 5 years of media relations experience • Demonstrated extensive knowledge of the media industry • Excellent working knowledge of print, broadcast, and online media outlets • Thorough knowledge of animal rights issues and PETA campaigns • Demonstrated ability to build effective relationships and deal with a variety of people in a professional manner • Proven exceptional written and verbal communication skills • Proven excellent organizational skills and attention to detail • Proven ability to work well under pressure and meet deadlines • Professional appearance and adherence to a healthy vegan lifestyle • Support for PETA's philosophy and the ability to advocate PETA's positions professionally • Commitment to the objectives of the organization

Your Mission: PETA is seeking a social media content producer to contribute to our growing social media presence across a variety of platforms, including but not limited to Twitter, and Facebook, Instagram. PETA is the most engaged-with charity on social media and reaches more than 100 million people each month just through our Facebook pages.   What Your Day Will Look Like: • You will work with others on PETA's awarding-winning social media team to create compelling content—both words and imagery—for PETA's various social-media sites. Content must be emotionally evocative and tell a story with minimal words and well-designed images. • Part of your day will be spent brainstorming with others to find ways to promote content effectively while meeting the goals of other departments (this takes some serious skill!) and advising on how to optimize online content for social media. Pretty much everything (as in animals' welfare) rides on how well our posts perform, so you will track and analyze the success of posts and tweets as well as overall engagement and growth. • Keeping our content fresh and trending is critical. You'll be expected to research current trends in social media, staying on top of things like the latest Internet obsession, and apply that knowledge to PETA's efforts. • Since social-media success depends on acting in real time, we post when the moment strikes (and on some occasions, the moment is 9 p.m. on Saturday night). You’ll also need to be available on some holidays and weekends to post urgent breaking news. • You'll work with various departments within the organization to make sure everything you are posting is engaging, factually accurate, and emotionally compelling • You'll also be expected to perform any other duties assigned by the supervisor.   How to Land This Position: • To start things off, you must have experience creating content for social media pages with proven success in fostering engagement. (Posting pics of you and your friends on Facebook or tweeting about what you had for dinner does not count. This is not a "do what you normally do on Facebook" position.) • Social media relies heavily on visual impact. A keen eye for compelling content and Photoshop skills are a must. (Feel free to provide us with a link to some of your work to help you get noticed.) • On social media, you have about three seconds to grab someone's attention, so every detail counts, even the punctuation! We need top-notch writers. Tip: Perfectly presented application materials will go a long way. • Exceptional organizational skills and attention to detail will help you keep everything on track, so résumés with grammar or other errors will be rejected. Sorry, but we can't risk it. • The content on our social-media pages often reaches more people than any of our other online channels. Creating content for these pages is a HUGE responsibility, and you must be confident and ready to take it on while being open to feedback on how to improve. (Yes, we want it all.) • You'll be working quickly and navigating a large organization with many goals. We need a self-starter with the proven ability to work both independently and as part of a team. • If you know about PETA, you know that we always have A LOT going on at once! You must have the proven ability to prioritize work, handle multiple tasks, work well under pressure, and meet deadlines. • Many people think they thrive under pressure. This position has no shortage of tight deadlines, so you must really be able to crank out high-quality work within short timeframes. • You'll be responsible for getting our message out to the mainstream audience, so you must know PETA campaigns and animal rights issues inside and out. • You must support PETA's philosophy and have the ability to advocate our positions on issues professionally. • Naturally, you should be committed to the objectives of the organization, and following a vegan lifestyle would be a part of this.  

Position Objectives: PETA has the most-engaged social media audience of any advocacy organization. Sustain and grow PETA’s reach and online presence, be a visionary for PETA’s social efforts, and drive PETA’s messages, making sure they resonate with the public. Through innovative social media marketing, our Director of Digital Marketing will ensure our campaigns make a splash with influencers and the media, push forward PETA's edgy animal rights message, and are timely with current events and trends.   Primary Responsibilities and Duties: • Supervise PETA's social media managers and live social media strategists • Oversee PETA's presence on social media platforms, including Facebook, Twitter, and Instagram • Oversee PETA's live coverage on Facebook, Twitter, Instagram, and Snapchat (including for protests, celebrity photoshoots, events breaking news, and more) • Oversee PETA's social media responding to the public and influencers • Work with other PETA departments to collaborate on creative social media marketing initiatives • Work with other marketing department managers (including for PETA's PETA Latino and peta2 programs) on implementing initiatives and new strategies • Oversee research and analysis to support and monitor PETA's social media efforts • Perform any other duties assigned by the Vice President of Marketing   Qualifications: • College degree in a related field or equivalent experience • Minimum of five years of online marketing and content marketing experience • Minimum of two years of management experience • Thorough understanding of complex marketing concepts and strategies • Proven excellent verbal and written communication skills • Proven excellent project management, strategic thinking, and analytical skills • Support for and knowledge of animal rights issues and PETA campaigns • Professional appearance and adherence to a healthy vegan lifestyle • Willingness and ability to travel • Commitment to the objectives of the organization  

Position Objective: To obtain free and paid placement of PETA public service announcements (PSAs) and advertisements for billboards, print media, TV, radio, and online media   Primary Responsibilities and Duties: • Develop new pitch ideas and revamp pitches in order to increase free or reduced-rate placement of PSAs and ads • Develop and implement strategies for generating PSA and ad placement • Develop and maintain relationships with sales representatives and PSA directors to negotiate free or reduced-rate placements • Determine the effectiveness of PSA pitches and make recommendations based on these determinations • Ensure proper timing of PSA pitches in order to avoid conflicts with other media calendar items • Develop and maintain all records of PSA and ad placements • Perform any other duties assigned by the supervisor   Qualifications: • Degree in a related field or equivalent experience • Three years of marketing or advertising experience • Demonstrated knowledge of the advertising industry • Demonstrated knowledge of animal rights issues and PETA campaigns • Proven ability to negotiate pricing with advertising representatives • Proven excellent project-management, strategic-thinking, and analytical skills • Proven exceptional verbal communication skills and exceptional writing and editing abilities • Demonstrated ability to take initiative and follow through • Proven ability to make sound judgments and work both independently and as part of a team • Proven excellent organizational skills and attention to detail • Proven ability to work well under pressure, meet deadlines, and keep track of numerous projects simultaneously • Demonstrated problem-solving skills, with a consistent pattern of proactively suggesting solutions • Support for PETA's philosophy and the ability to professionally advocate PETA's positions on issues • Commitment to the objectives of the organization

Position Objectives: Media relationships are critical to PETA's methodology, and the media relations team is a crucial part of PETA's U.S. and international media campaign strategy. The media relations team develops and maintains relationships with the media, helps develop stories about PETA’s serious work, and sets the approach for the presentation of those stories. The media director will be responsible for leading that team and ensuring its success for PETA.   Primary Responsibilities and Duties: • Research and identify appropriate local and international media outlets for placing coverage of PETA's critical investigative, scientific, legal, and corporate animal-protection campaigns. • Pitch PETA’s serious efforts to reporters, editors and producers. • Oversee the cultivation and maintenance of professional relationships with these selected media outlets • Train the media relations team in PETA's unique writing style and publication approach and lead the team in developing powerful, newsworthy stories on the domestic and international levels • Set the strategy for presenting stories to selected U.S.-based European, U.S., and international media outlets to secure coverage • In time, develop and oversee a media specialist team in presenting PETA's critical campaigns to the media. Conduct interviews and hire media specialists for the team, manage and be responsible for the performance of staff, conduct performance evaluations, and assign and supervise work activities   Qualifications: • Degree in a related field • Demonstrated extensive knowledge of the media industry • Proven ability to deal with a variety of people in a professional manner • Demonstrated ability to work on multiple projects simultaneously • Ability to work well under pressure and meet tight deadlines • Effective public speaking abilities • Professional appearance and adherence to a healthy vegan lifestyle • Willingness and ability to travel • Must be at least 21 years of age and have a valid U.S. driver’s license, a minimum of three years of driving experience, and a satisfactory driving record • Support for PETA’s philosophy and the ability to advocate PETA’s positions on issues professionally • Commitment to the objectives of the organization

Position Objective: To conduct PETA's work with major corporations   Primary Responsibilities and Duties: • Develop and carry out action plans for PETA's work with major corporations • Decide on and maintain effective contacts with major corporations in order to further PETA's work • Prepare and deliver presentations to executives in order to make the case for animal welfare changes • Attend and speak at annual shareholder meetings of major corporations • Draft shareholder resolutions and supporting statements regarding animal issues with major corporations • Research the animal welfare guidelines that are being enforced by major corporations • Research and work with firms that hold large amounts of stock in major corporations that abuse animals • Represent PETA's corporate campaigns to the media and the general public • Travel to attend meetings or news conferences • Perform any other duties assigned by the supervisor      Qualifications: • Degree in a related field or equivalent experience  • Minimum of two years of previous experience in advocacy, public relations, or corporate affairs • Demonstrated ability to comfortably create and deliver presentations, address and overcome objections, and negotiate and close deals • Demonstrated thorough knowledge of animal rights issues and PETA campaigns • Proven exceptional organizational and writing skills • Demonstrated effective research skills • Willingness and ability to travel extensively • Ability to lift and carry up to 20 lbs. • Must be at least 21 years of age and have a valid U.S. driver's license, a minimum of three years of driving experience, and a satisfactory driving record • Professional appearance and adherence to a healthy vegan lifestyle • Support for PETA's philosophy and the ability to professionally advocate PETA's positions on issues • Commitment to the objectives of the organization