Position Objectives:
PETA has the most-engaged social media audience of any advocacy organization. Sustain and grow PETA’s reach and online presence, be a visionary for PETA’s social efforts, and drive PETA’s messages, making sure they resonate with the public. Through innovative social media marketing, our Director of Digital Marketing will ensure our campaigns make a splash with influencers and the media, push forward PETA's edgy animal rights message, and are timely with current events and trends.
Primary Responsibilities and Duties:
• Supervise PETA's social media managers and live social media strategists
• Oversee PETA's presence on social media platforms, including Facebook, Twitter, and Instagram
• Oversee PETA's live coverage on Facebook, Twitter, Instagram, and Snapchat (including for protests, celebrity photoshoots, events breaking news, and more)
• Oversee PETA's social media responding to the public and influencers
• Work with other PETA departments to collaborate on creative social media marketing initiatives
• Work with other marketing department managers (including for PETA's PETA Latino and peta2 programs) on implementing initiatives and new strategies
• Oversee research and analysis to support and monitor PETA's social media efforts
• Perform any other duties assigned by the Vice President of Marketing
Qualifications:
• College degree in a related field or equivalent experience
• Minimum of five years of online marketing and content marketing experience
• Minimum of two years of management experience
• Thorough understanding of complex marketing concepts and strategies
• Proven excellent verbal and written communication skills
• Proven excellent project management, strategic thinking, and analytical skills
• Support for and knowledge of animal rights issues and PETA campaigns
• Willingness and ability to travel
• Must be at least 21 years of age and have a valid U.S. driver's license, a minimum of three years of driving experience, and a satisfactory driving record
• Commitment to the objectives of the organization
Jul 30, 2018
Full time
Position Objectives:
PETA has the most-engaged social media audience of any advocacy organization. Sustain and grow PETA’s reach and online presence, be a visionary for PETA’s social efforts, and drive PETA’s messages, making sure they resonate with the public. Through innovative social media marketing, our Director of Digital Marketing will ensure our campaigns make a splash with influencers and the media, push forward PETA's edgy animal rights message, and are timely with current events and trends.
Primary Responsibilities and Duties:
• Supervise PETA's social media managers and live social media strategists
• Oversee PETA's presence on social media platforms, including Facebook, Twitter, and Instagram
• Oversee PETA's live coverage on Facebook, Twitter, Instagram, and Snapchat (including for protests, celebrity photoshoots, events breaking news, and more)
• Oversee PETA's social media responding to the public and influencers
• Work with other PETA departments to collaborate on creative social media marketing initiatives
• Work with other marketing department managers (including for PETA's PETA Latino and peta2 programs) on implementing initiatives and new strategies
• Oversee research and analysis to support and monitor PETA's social media efforts
• Perform any other duties assigned by the Vice President of Marketing
Qualifications:
• College degree in a related field or equivalent experience
• Minimum of five years of online marketing and content marketing experience
• Minimum of two years of management experience
• Thorough understanding of complex marketing concepts and strategies
• Proven excellent verbal and written communication skills
• Proven excellent project management, strategic thinking, and analytical skills
• Support for and knowledge of animal rights issues and PETA campaigns
• Willingness and ability to travel
• Must be at least 21 years of age and have a valid U.S. driver's license, a minimum of three years of driving experience, and a satisfactory driving record
• Commitment to the objectives of the organization
Position Objective:
To obtain free and paid placement of PETA public service announcements (PSAs) and advertisements for billboards, print media, TV, radio, and online media
Primary Responsibilities and Duties:
• Develop new pitch ideas and revamp pitches in order to increase free or reduced-rate placement of PSAs and ads
• Develop and implement strategies for generating PSA and ad placement
• Develop and maintain relationships with sales representatives and PSA directors to negotiate free or reduced-rate placements
• Determine the effectiveness of PSA pitches and make recommendations based on these determinations
• Ensure proper timing of PSA pitches in order to avoid conflicts with other media calendar items
• Develop and maintain all records of PSA and ad placements
• Perform any other duties assigned by the supervisor
Qualifications:
• Degree in a related field or equivalent experience
• Three years of marketing or advertising experience
• Demonstrated knowledge of the advertising industry
• Demonstrated knowledge of animal rights issues and PETA campaigns
• Proven ability to negotiate pricing with advertising representatives
• Proven excellent project-management, strategic-thinking, and analytical skills
• Proven exceptional verbal communication skills and exceptional writing and editing abilities
• Demonstrated ability to take initiative and follow through
• Proven ability to make sound judgments and work both independently and as part of a team
• Proven excellent organizational skills and attention to detail
• Proven ability to work well under pressure, meet deadlines, and keep track of numerous projects simultaneously
• Demonstrated problem-solving skills, with a consistent pattern of proactively suggesting solutions
• Support for PETA's philosophy and the ability to professionally advocate PETA's positions on issues
• Commitment to the objectives of the organization
Aug 08, 2018
Full time
Position Objective:
To obtain free and paid placement of PETA public service announcements (PSAs) and advertisements for billboards, print media, TV, radio, and online media
Primary Responsibilities and Duties:
• Develop new pitch ideas and revamp pitches in order to increase free or reduced-rate placement of PSAs and ads
• Develop and implement strategies for generating PSA and ad placement
• Develop and maintain relationships with sales representatives and PSA directors to negotiate free or reduced-rate placements
• Determine the effectiveness of PSA pitches and make recommendations based on these determinations
• Ensure proper timing of PSA pitches in order to avoid conflicts with other media calendar items
• Develop and maintain all records of PSA and ad placements
• Perform any other duties assigned by the supervisor
Qualifications:
• Degree in a related field or equivalent experience
• Three years of marketing or advertising experience
• Demonstrated knowledge of the advertising industry
• Demonstrated knowledge of animal rights issues and PETA campaigns
• Proven ability to negotiate pricing with advertising representatives
• Proven excellent project-management, strategic-thinking, and analytical skills
• Proven exceptional verbal communication skills and exceptional writing and editing abilities
• Demonstrated ability to take initiative and follow through
• Proven ability to make sound judgments and work both independently and as part of a team
• Proven excellent organizational skills and attention to detail
• Proven ability to work well under pressure, meet deadlines, and keep track of numerous projects simultaneously
• Demonstrated problem-solving skills, with a consistent pattern of proactively suggesting solutions
• Support for PETA's philosophy and the ability to professionally advocate PETA's positions on issues
• Commitment to the objectives of the organization