4 Marketing-PR-Advertising jobs

Your Mission: Use your marketing skills to change the world for animals. PETA is seeking a social media content producer to contribute to our growing social media presence across a variety of platforms, including but not limited to Twitter, Facebook, Instagram, and Snapchat. PETA is the most engaged-with charity on social media and reaches nearly 150 million people each month with hard-hitting emotional animal rights content.   Who is PETA’s social team? Our social media team is comprised of producers and managers who strategize and create engaging content that helps spread awareness for animals in need, as well as correspondents who communicate with hundreds of curious people online every single day. In 2018, we were named PR News’ Best Social Media Team, in 2019 we won Audience Honor in the Shorty Awards meme category and Honorable Mentions in PR News’ Social Shake Up Show’s Crisis Management and Best Tweet content categories. Our work has been featured in countless media outlets from Late Night with Seth Meyers to CNN to BuzzFeed to the Late Show with Stephen Colbert. One single post on one of our accounts can often reach over one million people, so there is no question that if you join our team you will be making an impact.   Primary Responsibilities and Duties: • You will collaborate and brainstorm with other social media team to create compelling content—both words and imagery—for PETA's Instagram, Twitter, Facebook, and Snapchat accounts. Content must be emotionally evocative and tell a story with minimal words and well-designed imagery. • Helping save animals is PETA’s biggest priority. You will work on priorities from other departments to ensure that the social team is pushing PETA’s biggest issues and thus getting the public to take animals into their consideration. You’ll also communicate with these departments to guarantee that everything you are posting is engaging, factually accurate, and emotionally compelling. • It takes a lot of skill to learn how to best present information to an online audience, so a major part of your job will be analyzing your work and its online response, then finding ways to both improve and replicate prior success AND grow our following! • You will get to know our online audience and see what they respond to and share, which will help you create content tailored for them to share. If we want to win animal rights, we need to get our content in front of our audience and their followers! • A portion of your everyday will be researching current trends in social media, staying on top of things like the latest meme, and creatively applying that knowledge to PETA's efforts. • Since social-media success depends on acting in real time, we post when the moment strikes (and on some occasions, the moment is 9 p.m. on Saturday night). You'll also need to be available on some holidays and weekends to post urgent breaking news. • You'll also be expected to perform any other duties assigned by the supervisor.   Requirements: • You must have experience creating content for social media brand pages with proven success in fostering engagement and analysis. • Not only do you know what Instagram, Twitter, Snapchat, and Facebook are, but you know who is the biggest demographic on each platform and how to write captivating content for each audience. • Photoshop and Premiere skills are a plus since social media relies so heavily on visual impact. Candidates should at least be familiar with some of the Adobe Creative Cloud. • Excellent writing and organizational skills: on social media, you have less than three seconds to grab someone's attention, so every detail counts! • The content on our social-media pages often reaches more people than any of our other online channels. Creating content for these pages is a HUGE responsibility, and you must be confident and ready to take it on while being open to feedback on how to improve. • You'll be working quickly and navigating a large organization with many goals. We need a go-getter with a passion to work both independently and as part of a team. • You must have the proven ability to prioritize work, handle multiple tasks, work well under pressure, and meet deadlines. • Social media moves at the speed of light, so you must really be able to crank out high-quality work within short timeframes. • You'll be responsible for getting our message out to the mainstream audience, so you must know PETA campaigns and animal rights issues inside and out. • You must support PETA's philosophy and have the ability to advocate our positions on issues professionally. • Naturally, you should be committed to the objectives of the organization, and following a vegan lifestyle would be a part of this.

Position Objective: To conduct PETA's work with major corporations   Primary Responsibilities and Duties: • Develop and carry out action plans for PETA's work with major corporations • Decide on and maintain effective contacts with major corporations in order to further PETA's work • Prepare and deliver presentations to executives in order to make the case for animal welfare changes • Attend and speak at annual shareholder meetings of major corporations • Draft shareholder resolutions and supporting statements regarding animal issues with major corporations • Research the animal welfare guidelines that are being enforced by major corporations • Research and work with firms that hold large amounts of stock in major corporations that abuse animals • Represent PETA's corporate campaigns to the media and the general public • Travel to attend meetings or news conferences • Perform any other duties assigned by the supervisor      Qualifications: • Degree in a related field or equivalent experience  • Minimum of two years of previous experience in advocacy, public relations, or corporate affairs • Demonstrated ability to comfortably create and deliver presentations, address and overcome objections, and negotiate and close deals • Demonstrated thorough knowledge of animal rights issues and PETA campaigns • Proven exceptional organizational and writing skills • Demonstrated effective research skills • Willingness and ability to travel extensively • Ability to lift and carry up to 20 lbs. • Must be at least 21 years of age and have a valid U.S. driver's license, a minimum of three years of driving experience, and a satisfactory driving record • Professional appearance and adherence to a healthy vegan lifestyle • Support for PETA's philosophy and the ability to professionally advocate PETA's positions on issues • Commitment to the objectives of the organization 

Position Objective: Media relationships are critical to PETA's methodology, and the media relations team is a crucial part of PETA's U.S. and international media campaign strategy. The media relations team develops and maintains relationships with the media, helps develop stories about PETA's work, and sets the approach for the presentation of those stories. The media officer will be a crucial part of that team and will be responsible for helping ensuring its success for PETA.   Primary Responsibilities and Duties: Establish, develop and maintain contacts with reporters, editors, and producers across all media through email, phone and in-person meetings. Research and identify appropriate local and international media outlets for placing coverage of PETA's efforts, including critical investigative, legal, and corporate animal-protection campaigns. Develop story ideas to highlight PETA’s work, particularly the organization’s lesser-known efforts. Draft creative, concise, and interesting story pitches Develop and maintain a working knowledge of media and reporters who cover or would be interested in covering issues related to PETA’s work. Keep up to date on job transitions/changes in the journalism industry. Monitor trends in media coverage and news readership. Represent the organization to the media Perform any other duties assigned by the supervisor Qualifications: Degree in a related field or equivalent experience Minimum of 5 years of media relations experience Demonstrated extensive knowledge of the media industry Excellent working knowledge of print, broadcast, and online media outlets Thorough knowledge of animal rights issues and PETA campaigns Demonstrated ability to build effective relationships and deal with a variety of people in a professional manner Professional appearance and adherence to a healthy vegan lifestyle Proven exceptional written and verbal communication skills Proven excellent organizational skills and attention to detail Proven ability to work well under pressure and meet deadlines Professional appearance and adherence to a healthy vegan lifestyle Support for PETA's philosophy and the ability to advocate PETA's positions professionally Commitment to the objectives of the organization

Position Objective: To generate media coverage of PETA's campaigns   Primary Responsibilities and Duties: • Prepare and service news releases for PETA Campaigns • Independently pitch PETA campaigns and events to the media • Prepare and manage news releases for PETA’s foreign affiliates • Prepare and send mailings to the media on specific issues and campaigns • Develop target lists for issue and campaign coverage • Develop new pitch ideas and ways to revamp news releases and pitches in order to increase media coverage of PETA campaigns • Pitch campaigner profiles and interviews to TV and radio talk shows, features editors, and weekly papers • Keep informed about local and national news stories and track those that are relevant to PETA’s campaigns • Perform any other duties assigned by the supervisor   Qualifications: • Degree in a related field or equivalent experience • Knowledge of public relations and the media industry • Demonstrated thorough knowledge of animal rights issues and campaigns • Proven ability to deal with a variety of people in a professional manner • Demonstrated ability to work on multiple projects simultaneously • Proven ability to take initiative and follow through • Demonstrated ability to make sound judgments and work independently • Proven exceptional written and verbal communication skills • Proven excellent organizational skills • Proven ability to work well under pressure and meet tight deadlines • Professional appearance and adherence to a healthy vegan lifestyle • Support for PETA's philosophy and the ability to professionally advocate PETA's positions on issues • Commitment to the objectives of the organization