3 Marketing-PR-Advertising jobs

Your Mission: PETA is seeking a social-media strategist to contribute to our growing social-media presence across a variety of platforms, including but not limited to Facebook, Twitter, and Instagram. PETA is a highly engaged advocacy organization that reaches more than 100 million people each month just through our Facebook pages.   What Your Day Will Look Like: • You will work with others on PETA's social-media team to create compelling content—both words and imagery—for PETA's various social-media sites. Content must be emotionally evocative and tell a story with minimal words and well-designed images. • Part of your day will be spent brainstorming with others to find ways to promote content effectively while meeting the goals of other departments (this takes some serious skill!) and advising on how to optimize online content for social media. Pretty much everything (as in animals' welfare) rides on how well our posts perform, so you will track and analyze the success of posts and tweets as well as overall engagement and growth. • Keeping our content fresh and trending is critical. You'll be expected to research current trends in social media, staying on top of things like the latest Internet obsession, and apply that knowledge to PETA's efforts. • Since social-media success depends on acting in real time, we post when the moment strikes (and on some occasions, the moment is 9 p.m. on Saturday night). • You'll work with various staff, such as PETA campaigners, to get photos optimized for online use. • You'll handle the grueling chore of using Instagram to share pics of cute dogs in the office and pinning pics of drool-worthy vegan food. You'll also be encouraged to eat said food when we have our epic vegan potlucks. • You'll also be expected to perform any other duties assigned by the supervisor.   Qualifications: • Minimum of two years of online marketing experience • Fluency in English, Spanish and Spanglish (speaking, reading, and writing) • Proven interest in and strong working knowledge of Latino culture • Demonstrated extensive knowledge of animal rights issues and PETA campaigns • Interest and ability to adapt to new technologies • Proven ability to conduct and analyze marketing research • Demonstrated exceptional written and verbal communication skills • Proven excellent project-management, organizational, strategic-thinking, and analytical skills • Demonstrated ability to work both independently and as part of a team • Proven ability to work well under pressure and within tight deadlines • Professional appearance and adherence to a healthy vegan lifestyle • Commitment to the objectives of the organization  

Position Objective: Media relationships are critical to PETA's methodology, and the media relations team is a crucial part of PETA's U.S. and international media campaign strategy. The media relations team develops and maintains relationships with the media, helps develop stories about PETA's work, and sets the approach for the presentation of those stories. The media relations officer will be a crucial part of that team and will be responsible for helping ensure its success for PETA.        Primary Responsibilities and Duties: Establish, develop and maintain contacts with reporters, editors, podcast hosts, and producers who cover, or would be interested in covering, issues related to PETA’s work, across all media platforms. Research and identify appropriate local and national media outlets and podcasts for placing coverage of PETA's efforts, including critical investigative, legal, and corporate animal-protection campaigns. Develop story ideas to highlight PETA’s work, particularly the organization’s lesser-known efforts. Draft creative, concise, and interesting story pitches. Keep up to date on job transitions/changes in the journalism industry. Monitor trends in media coverage and news readership. Represent the organization to the media. Perform any other duties assigned by the supervisor   Qualifications: Degree in a related field or equivalent experience Minimum of 5 years of media relations experience Demonstrated extensive knowledge of the media industry Excellent working knowledge of print, broadcast, and online media outlets Established relationship with national US reporters and editors preferred Interest in animal rights issues and PETA campaigns Demonstrated ability to build effective relationships and deal with a variety of people in a professional manner Proven exceptional written and verbal communication skills Proven excellent organizational skills and attention to detail Proven ability to work well under pressure and meet deadlines Professional appearance and adherence to a healthy vegan lifestyle Support for PETA's philosophy and the ability to advocate PETA's positions professionally Commitment to the objectives of the organization      

Position Objective: To conduct PETA's work with major corporations   Primary Responsibilities and Duties: • Develop and carry out action plans for PETA's work with major corporations • Decide on and maintain effective contacts with major corporations in order to further PETA's work • Prepare and deliver presentations to executives in order to make the case for animal welfare changes • Attend and speak at annual shareholder meetings of major corporations • Draft shareholder resolutions and supporting statements regarding animal issues with major corporations • Research the animal welfare guidelines that are being enforced by major corporations • Research and work with firms that hold large amounts of stock in major corporations that abuse animals • Represent PETA's corporate campaigns to the media and the general public • Travel to attend meetings or news conferences • Perform any other duties assigned by the supervisor      Qualifications: • Degree in a related field or equivalent experience  • Minimum of two years of previous experience in advocacy, public relations, or corporate responsibility • Demonstrated ability to comfortably create and deliver presentations, address and overcome objections, and negotiate and close deals • Demonstrated thorough knowledge of animal rights issues and PETA campaigns • Proven exceptional organizational and writing skills • Demonstrated effective research skills • Willingness and ability to travel extensively • Ability to lift and carry up to 20 lbs. • Must be at least 21 years of age and have a valid U.S. driver's license, a minimum of three years of driving experience, and a satisfactory driving record • Professional appearance and adherence to a healthy vegan lifestyle • Support for PETA's philosophy and the ability to professionally advocate PETA's positions on issues • Commitment to the objectives of the organization